Magic In Action (MIA)
MIA: applying individual and collective volition to transform the status quo.
We're Practitioners of Life who embrace and celebrate:
We, individually and collectively, are magic.
We are powerful, and amplify en masse.
We craft our own paths through our daily rituals.
We can shift our rituals to elevate ourselves, seeding a better future.
ITBC is the container for those seeking catharsis towards true transformation... Are you ready to put your Magic In Action?

Duke smiling at the camera while on a weekly walking shift at PAWS. Support the non-profit directly at PAWS.org
MIA Projects
Puppy Carley plays with my jacket while on a weekly walking shift at PAWS. Support the non-profit directly at PAWS.org
ITBC is a 1% For The Planet company, meaning we pledge to and are held accountable for committing at least 1% of annual sales (minimum $500) to qualifying non-profits committed to environmental education, protection and restoration projects.
Your direct Shop purchase helps us make a deeper impact for communities near and far. Thank you for your continued support!
Our Forever Familiars Project was crafted to honor current and forever (in our hearts) pets, familiars, and other animals through the regular support of animal-centered non-profits.
Discover how we put our MIA daily, weekly, and monthly on our Impact page, or check out our Affiliates directly!
What is an ITBC Familiar?
Familiar (n): a wild or domesticated animal energy/being that is helpful to a magical practitioner in their practice, journey, ancestor discovery quest, life, in their life, or with any other mundane or mystical ritual, routine, task, activity, etc.
Forever Familiars Project
Forever: As magical practitioners we are aware that life is cyclical, and that the same rings true for all living beings. In 'Forever' we put our Magic In Action to honor the dead by serving the living.
Familiars: We put our primary focus on serving the pets and familiars that are ever-present in our lives, hearts, and memories. In 'Familiars' we put our Magic In Action to honor those that saved us.
Project: This is the ongoing, daily effort to better serve all those who are in our care, including and especially Mother Earth, for the vitality of generations to come. In 'Project' we put our Magic In Action to honor all species of past, present, and future that aren't allowed the privilege of truly meeting and living their own magic. ♥

Pip observes some birds while on a weekly walking shift at PAWS. Support the non-profit directly at PAWS.org